Have you ever considered opening your own fashion store? I sure have! A physical brick and mortar store in a shopping centre would truly be a dream come true. But how does one go about opening a store like that? What does the design process look like? How do you know how to create a shop that will sell? Should you hire someone or try plan the layout yourself?
There are many different ways to go about a project of this size (and cost!), and I’ve listed a few tips below.
- Choose a Retail Store Floor Plan
Big or small, many retail shops choose between three standard kinds of retail store designs. Which type you use is dependent upon the type of shop you’ve got and the products that you sell. To give you an example, grocery shops typically utilize a grid design since they’re predictable and need to be more efficient to navigate. Boutiques generally use more innovative designs that enable them to emphasize unique products and experiences.
Do your own independent research to find the best flooring plans or consult your commercial property management, if applicable.
- Always write down any plans before you start moving things!
Place it on a piece of paper. It doesn’t matter whether you have space yet or not – the very first thing you have to do is work out your plan on paper before you begin moving things around in your shop. Writing it down will help give you a much clearer image of the desired result and any possible problems prior to getting started. Bear in mind, many smallish retailers realize that a mixture of the floor plan and design styles works best.
Let’s say you begin with a loop, then blend grid-style shelving aisles and free-flow screens in the middle section. Or if your floor is not a typical form you could create a grid or loop in 1 section and utilize a free-flow design in a different area.
If you’ve got a copy of the blueprint on your shop, make sure you start by consulting that. Grid paper works well, or you can use online shop design tools. Make sure you are aware of any regulations, permits and rules that apply to your specific area and building.
Then choose your floor schematic, notice any exceptional built-in features like cabinets, columns, or shelving, and attach it to the sheet of paper or import it to the online tool. You’ll then be able to see what floor plans work in that specific area.
- Contemplate Traffic Flow & Client Behaviors On Your Shop Design
Whichever store design you select, you want to organize your shop’s paths, aisles, and exhibit fixtures with traffic circulation in your mind. Place yourself in the client’s shoes when planning your design to guarantee a comfortable and sensible experience.
To do this, you have to know three key customer behaviours:
Clients need transition distance as they enter a shop. This is what specialists predict the decompression zone.
Clients shop and browse how they drive. At the U.S., that means clients typically flip to the right whenever they enter into a shop.
Clients need a private space when buying. They do not like to get busy, jostled, so near that their bottoms brush when passing.
Now let us explore ways to use these behavioural trends to pull shoppers into your shop and tempt them to purchase.
- Positioning Your Checkout
Retail design experts say checkout placements are one of the largest mistakes they see in retail shop floor plans.
They often claim that generally, the front of a retail shop is a fantastic place for your checkout countertops. Shoppers naturally drift to the right if they enter a shop and are inclined to loop around the shop, leaving the other hand. Therefore, a checkout in the front of your shop puts it your clients’ natural exit route. Additionally, it will not divert them from purchasing because they make their way around the shop.
Designers say that lots of retailers wrongly place their countertops toward the front, on the ideal side of the shop. However, this space constitutes a prime merchandise marketing location.
Some specialists recommend a checkout place in the back of the shop. But that is not practical for smaller retailers with limited employees, because it can render the front part of the store unattended. For smaller retailers, experts tend to agree that a counter needs to be toward the front of their shop, to the left of the entrance.
As soon as you’ve determined where to put your store’s checkout, you will want to choose which kind of counter you want. Island? Long counter? Round? There are lots of alternatives to think about.
As soon as you’ve determined where to put your store’s checkout, you will want to choose which kind of till system you want. There are many options here, so make sure you do your research!
- Showcasing Products for Optimum Exposure
In accordance with shop design specialists, this is the where shop owners have a tendency to place the cart ahead of the horse. When the floor plan is sketched out, shop owners are quick to buy and install fittings, then fill them with a product. Far too frequently, the fittings selected are not perfect for displaying a variety of merchandise in a specific space. Or worse, they do not provide the flexibility required in precious screen areas which are continuously shifting to seasonal and featured goods.
Before you begin to think about displays and fixtures, consider the product placement during your shop. Where would be the evergreen, seasonal, restricted accessibility, and purchase goods going to be showcased on a continuous basis? This practice is known as product mapping.
Think about the materials you use too; stainless steel shelving generates a totally different impact than painted wood cubes or the normal metal shaving observed within a general merchandise store. On the other hand, Glass shelving and heavy wood, for example, generates an element of sophistication hard to reach otherwise. If you are looking for specific inspiration for a luxurious vibe, have a look at the interior design of some of the best hotels in Tasmania. Hotels always have both stunning suites and lobbies, that can provide great inspiration.
Item mapping is its own form of science. In most shops, it is a constantly shifting process, particularly with the rising popularity of on-the-go foot traffic programs. These programs offer plenty of insight to how your shoppers move through your shop as well as how they interact with products and displays.
- Set Fixtures & Displays On Your Shop Layout
When you’ve some notion of your shop design and a merchandise mapping program, it is time to think about your store fixtures and displays. Fixtures are permanent parts of the shop like counters, lighting, fixed shelving units, and dressing rooms.
Appropriate lighting is among the most crucial factors in retail design. At one point in time, the purpose of light was supposed to supply customers with a way of finding their way throughout the shop. Nowadays, lighting has turned into a screen medium. It’s an essential component of the shop’s interior and exterior layout. The lighting in your shop should complement, rather than detract from, the products on display.
General illumination is necessary throughout the shop. However, most shops need extra localized lighting to emphasize exceptional displays and areas, to help bring out colours and ease the monotony of overall lighting. Too much or too little light, or perhaps the incorrect sort of light, can produce false impressions concerning the product on display. Fluorescent lights, for instance, often build up purple and blue hues in the area they light up. Therefore, retailers should use a light mix that provides a proper impression of the product whilst de-emphasizing the origin of the light.
- Produce Comfort Zones & Other Amenities
Your retail floor plan is about much more than screens and checkout counters; it is about inviting your customers in, making them feel at home, and providing an experience that makes them wish to return as soon as possible! Imagine an area in your shop that has soft fabrics and heavy furniture, perhaps some relaxing music – it would feel like a luxury day spa! Make sure you add some space for customers to relax, try on certain items (e.g. shoes), and for accompanying friends or family members to have a rest (such as tired, handbag-carrying husbands!).